The State of Sales Planning [Infographic]

We recently conducted a survey of sales and sales operations leaders to get a grasp on how most organizations are approaching their Annual Operating Plan. While some of the results were no surprise to us: people start their plans months in advance, planning takes a long time, and modeling scenarios is challenging (note we did a full-blown blog about that here), there were other results that show significant room for improvement on how sales leaders can approach their sales plans. Below we’ve highlighted a few of the most interesting statistics from our survey and provided a few tips on how you can improve your sales planning.


See all the stats in our infographic. 


Only 22% of Sales/Sales Ops Professionals think they’re good at tracking the accuracy of their assumptions


Assumptions are not facts, so we cannot stress the importance of monitoring your actuals against your plan on a regular basis to not only verify your assumptions, but to also track your current and future sales performance. If your assumptions are off, your entire plan could be ineffective and leave you at risk of missing your sales targets. Keeping tabs on how good of a job you did/ are doing with your assumptions in the first place will reduce the number of unexpected surprises you're destined to have within the year.



35% of sales pros don’t know what a 1 month hiring delay would cost them


We know that creating scenarios of your sales plan can be difficult, but we are living in the data age, so having the ability to identify how a delay in hiring or inaccurate assumptions will affect your business is not an extraordinary request. Hiring delays can have a huge impact on your bookings by delaying them or not having enough coverage to close out deals in the pipeline. So if you’re missing targets, we advise that you examine if how well you stuck to your hiring plan, and while you’re at it, check to see how long it’s taking your reps to become fully ramped.


61% of companies allow 3+ people to make changes to their sales plan model


We are all about collaboration at OpsPanda and encourage multiple stakeholders to work together and agree on a viable sales plan. However, what concerns us about this particular statistic is we’ve seen far too many Excel errors and version control errors that lead to detrimental results for organizations. In fact, 90% of spreadsheets contain errors. So if your creating your plans in Excel (as many companies do), keep in mind that the tool wasn’t built for planning dynamic business models and you’ve probably already outgrown it. If you aren’t ready to make the jump to getting software that can help alleviate some of the Excel pain, make sure you have someone who is in charge of maintaining and updating your plan; too many cooks in the kitchen could lead to some expensive mistakes.


Download our state of sales planning infographic to see more interesting stats. 


When it comes to sales planning, there’s still a lot of work to be done to improve processes. As you close out the first month of the year, make sure you use your plan to provide you with visibility and insights into your business that will help you improve and grow. 


P.S. Huge thank you to all who participated in our survey.


Alex Dwyer

Written by Alex Dwyer

Alex is the Senior Marketing Manger at OpsPanda who has an extensive background in running dynamic marketing programs for tech startups. Considered a “marketing athlete” by her colleagues, Alex enjoys working closely with Sales teams to ensure the successful alignment of both the Sales and Marketing departments. In her spare time she can be found thinking about, talking about or being at Soul Cycle, as well as reading New York Times Best Sellers and planning her next global adventure.