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6/1/17 2:30 PM

Kiss Dirty Data Goodbye with These Tips for Maintaining A Clean CRM

The K.I.S.S. (Keep It Simple Stupid) acronym was reportedly coined by Kelly Johnson, the lead engineer of Lockheed Martin’s Skunkworks, back in 1960. Since then, we’ve all heard this term applied to any number of pertinent Sales Operations topics (e.g., comp plans, budgets, etc.). I believe the same K.I.S.S. principle can (and should!) be applied to your CRM.

In the age of big data, everyone likes to chop up your CRM into seemingly thousands of reporting slices. As many Sales Operations leaders are all too aware, sometimes this can yield meaningful results and other times, not so much. So, what determines the usefulness of these reports? Not surprisingly, the cleanliness of your data is a huge factor.

In a recent survey, Forbes.com found that 60% of data scientists’ weekly work is spent cleaning and organizing data in preparation for analysis. What’s more? A whopping 57% stated that this chore is the least enjoyable part of their work. In hopes of simplifying this daunting, ongoing task, I’ve compiled three helpful tips for maintaining a clean CRM for Sales Ops professionals, below.

Keep reading and learn how to efficiently get your data house in order.

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5/19/17 2:24 PM

EXCEED Illuminates Bright Future for Sales Operations

Members of our team recently attended Clari’s EXCEED conference, focused exclusively on the Sales Operations profession. It was a great opportunity to network with like-minded professionals, share experiences and understand how others have taken different approaches to solving challenges shared across the Sales Ops community.

On the opening night, we were treated to an inspiring fireside chat with three highly decorated female Olympic gold medalists who shared what drives their achievements, how to deal with adversity and overcome limits, as well as the importance of mentoring. It was a great stage-setter for the focused discussions to come the following day.

Throughout the conference, there were several topical keynotes and lecture highlights, as well as lively roundtable discussions. While there were many lessons to be learned, here are a some key takeaways we observed.


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